Despite the poor economy and all the commentary around about slow computer sales, it seems like everyone I know has just ordered/purchased a new Mac. That’s despite the fact that Apple has several product updates in the pipeline, to appear any time now. Maybe it’s just coincidence, but I have a theory that when money gets tight, people get more selective about purchasing products that last. Apple’s philosophy of selling only “premium” products will serve them well, as long as they continue to provide superior customer service and warranty support. Right now, customers are thinking about buying a computer that will run for them trouble-free for years to come, even if it costs a little more initially.

Tags: Mac thoughts musings random